Redefining food management with AI-driven simplicity

UX/UI App design

Project

Peasy

devices

App

Role

UX/UI designer

Category

Food management

Recipes

CHALLENGE

Fast paced modern lives leave little time for nutritious home cooked meals. Cooking becomes overwhelming when you’re already tired, ingredients go unused, inspiration runs out, and most recipe apps offer suggestions that ignore what users actually have at home. Most existing apps don’t adapt to users, offering recipes without guidance or consideration of what people actually have at home.

research

Young adults living alone for the first time struggle the most with cooking at home. Online recipes require specific ingredients and may not follow the dietary needs, they lack confidence in cooking skills and meal planning feels time-consuming. As a result, food goes to waste and diets become sustained on fast food.

The opportunity was to design a simple, intuitive system where food organisation, meal planning, and cooking guidance felt effortless. Supporting the user with AI at every step and personalised to the user though an optional registration test. Ensuring a seamless and easy experience.

80kg per person are thrown away each year

Amount of food wasted annually by households alone

Average financial loss for a US family of four due to uneaten food

KEy goals

Simplify everyday cooking

Design an intuitive experience that turns available ingredients into effortless, personalised meals.

Easy food management

Enable smarter ingredient management to help users minimize waste and make the most of what they have.

Confidence building guidance

Create an approachable experience that empowers users to cook with ease regardless of skill level.

results

Simple food management flow

Multiple ways of managing the food you have, including automatic imports from food ordering apps. Alerts to users to avoid waste and automatic AI meal planning depending on your own pantry. Requires the user minimal effort and time.

Effortless recipes and planning

Simple, guided recipes and automatic pantry updates streamline cooking, while AI-powered meal planning helps users stay organised with groceries.

Supportive environment

A playful, youthful visual identity paired with a personality-filled AI guide in order to create an encouraging space that reduces cooking stress and helps users feel supported.

Conclusion

The final concept delivers an intuitive cooking experience powered by a supportive AI. Iterative prototyping helped refine the core flow, making cooking decisions faster and more approachable. The playful registration encourages personalisation without pressure that replaces the initial long overwhelming registration test. Research also helped narrow the focus to the target group that benefits most, allowing the app to stay minimal and purposeful.

Peasy makes cooking and meal planning easy peasy