Starting from the question “Why is it so difficult for children to decide what they want to be?”, the project adopted a service design and co-creative approach. Workshops were conducted with children, parents, and educators to understand frustrations, fears, and decision-making dynamics around career choice.
The insights revealed a need for tools that feel approachable, playful, and inclusive; capable of involving all stakeholders while empowering children to explore freely, without judgment or predefined outcomes.