Nostra Barna Mercat
Nostra Barna Mercat, is a farmers market in Barcelona that provides a space for all local produce and craft to come in contact with the city. Products locally made by locals for their neoghbours.
The key values for this farmers market were sostenbility, Barcelona, local, market and mainly community. All this but from a fresh and vivid point of view that took as reference the variety of the fresh produce that is sold here.
Designing the Brand Mark
I wanted the brand to reflect the main concepts that were freshness and vivid nature of the produce as well as the city of Barcelona. For this, my main inspirations were the shopping bag of a farmers market were you can see all the colors of the produce. The famous “panot panel” is also referenced in the brand to give importance to the local aspect of Barcelona.
To represent all this life and freshness a series of illustrations of produce and crafts were done, with vivid colors and with a curvy irregular outline.
The logo represents all the things previously discussed, it is a variable logo with more than one version (as seen below). As a shopping bag, the produce inside changes each time. The logo also takes influence from the stickers that fresh produce have, so in all applications it will be used as one.
Typography
Bonbance Bold Condensed
This font was chosen for the logo and as a display font for headings. It is filled with a lot of character, nearly as much as the city of Barcelona. It is organic and playful and goes perfectly with the illustrations of the produce.
Outfit Thin
As a complementary font, with a better legibility, the font Outfit thin was chosen. This font pais extremly well with the playfull serif font, it’s geometric, modern and minimalist creating a perfect contrast and pairing with the Bonbance Bold Concensed.
Brand Applications
The brand becomes part of the city and seeps into different places as stickers or posters, or even part of buildings, filling the city with the colours of its produce.
