Nostra Barna Mercat
Nostra Barna Mercat, is a farmers market in Barcelona that provides a space for all local produce and craft to come in contact with the city. Products locally made by locals for their neoghbours.
The key values for this farmers market were sostenbility, Barcelona, local, market and mainly community. All this but from a fresh and vivid point of view that took as reference the fresh produce that is sold here
The logo is accompanied with a set of variable symbols that change depending the day of the festival, or the use of the different applications. Color is also used through out the whole brand to give a youthful feeling as well as clearly differentiate the different days of the festival.
All the solutions where made with the user in mind, following data collected and different questionnaires. The whole project was done following a co-creative mindset in the design process as well as implementing design thinking.
App
An app was created to help all festival users have all the info a tap away. Some of the important featuref of the app are, a customisable schedule with the user’s favourite artist, interactive map, ticket access.
Outdoor signage
Outdoor signage was created with the airport theme still in mind using resources that can be found in traveling locations.
Merchandise
Designed to combine objects and uses from both airports and travelling as well as from music festivals. Each logo varies depending on the application to go with it, taking advantage of the flexible system designed.
Business
To keep the festival functioning some internal applications were needed such as crew shirts. It crew has their distinct icon, making recognition between team members and with festival goers easy and quick
